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, a global technology consultancy that integrates strategy, design and engineering, today announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help enterprises across Asia Pacific develop generative artificial intelligence (GenAI) solutions that drive operational efficiencies. This will help ������’ clients in industries across automotive, energy, financial services, healthcare, and media and entertainment, harness and launch GenAI solutions to improve customer engagement and grow revenue.

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������, an AWS Consulting Partner, is helping customers take GenAI-powered ideas from proofs of concept (PoC) to scalable solutions that drive rapid results. One such customer is PEXA Group, a world-leading ASX-listed digital property exchange platform and property insights solutions business operating in Australia and, more recently, in the United Kingdom. ������ helped co-create PEXA Group’s GenAI Assistant on Amazon Bedrock, which taps into internal knowledge sources like training manuals and standard operating procedures (SOPs) to synthesize, personalize and contextualize information, to reduce response times on property information queries from one minute to just five seconds for increased employee productivity.��

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“PEXA’s bold GenAI ambition was made possible by bringing together the best of what the tech industry has to offer, with ������’ deep industry expertise and AWS’s cutting-edge technology. It’s exciting to see ������ and AWS partner once again to drive innovation and explore the endless possibilities that meaningful use of AI can bring to businesses like PEXA,” said Eglantine Etiemble, PEXA Group Chief Technology Officer.

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Through the SCA, ������ and AWS will collaborate to drive adoption of GenAI by:

• Gaining access to ������ Haiven™ team assistant: An AI-enabled knowledge amplifier innovated by ������, Haiven helps clients accelerate GenAI adoption across the software delivery lifecycle. When connected to models on Amazon Bedrock, Haiven helps clients break down complex projects into manageable units while building GenAI solutions.
• Providing access to a skilled team of AI experts: �������� has trained more than 70 employees on the latest AWS GenAI services, including Amazon Bedrock and Amazon Q, with plans to train at least 200 more in the coming year to further support customer adoption of GenAI.
• Unlocking the global reach with AWS: ������ intends to deepen its footprint into countries in Asia Pacific, including Singapore, Thailand and Vietnam to better serve customers across the region with the latest AI services.
• Making ������ AI offerings available in AWS Marketplace: Clients will be able to find ������ AI solutions in the AWS Marketplace, a curated digital catalog where clients can find, buy, deploy and manage third-party software, data and services designed to run on AWS infrastructure.

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“Our strategic collaboration with AWS will help deliver transformative industry-led solutions that empower organizations to achieve unprecedented levels of efficiency, innovation and competitive advantage,” said Andy Nolan, head of emerging technologies for ������ in Asia Pacific. ”This collaboration marks a significant milestone in our journey to help clients unlock the full potential of AI and shape the future of their industries.”

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“Our AWS Partners play a critical role in accelerating industry innovation and addressing customer needs. We are thrilled to be deepening our collaboration with ������ through this new Strategic Collaboration Agreement to accelerate GenAI innovation in Asia Pacific and across the world. By leveraging AWS’s latest cloud-enabled technologies, including GenAI, AWS is able to help joint customers across diverse industries, including PEXA Group, design, build, and critically, deliver GenAI solutions with ease and at scale,” said Corrie Briscoe, Director of Partner Sales, Asia Pacific Japan, AWS.”

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Supporting resources:

• Learn more about the ������ and AWS partnership.
• Keep up with ������ news by visiting the company’s.
• Follow us on , and.

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About��������

������ is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are over 10,000 Thoughtworkers strong across 48 offices in 19 countries. For 30+ years, we've delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.

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Media contacts:

Linda Horiuchi, global head of public relations

Email: linda.horiuchi@thoughtworks.com

Phone: +1 (646) 581-2568

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Michelle Surendran, head of public relations for ������ APAC and India

Email: michels@thoughtworks.com

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