ºÚÁÏÃÅ

Ross is a Director for ºÚÁÏÃÅ, where he consults, writes and speaks on how to improve business through technology and the things that make it possible:

Ìý

• Good governance behaviors (investing in IT)
• What matters most (business results, not effort)
• Organizational change (restructuring from the technologically abstract to the business concrete)
• Execution and management (replacing industrial with professional)
• Planning (debunking the myth of control)
• Paying the bills (capital-intensive financing and budgeting in an agile world)

Ìý

Ross is interested in robustness over optimization. With a career spanning over three decades, Ross serves as a trusted advisor to cross-industry leaders, helping to translate complex challenges into actionable strategies that drive sustainable growth and competitive advantage. His holistic approach to problem-solving and his knack for aligning technology solutions with business objectives have earned him a reputation for driving innovation across organizations.