We believe organizations should adopt continuous deployment practices whenever possible. Continuous deployment is the practice of automatically deploying every change that passes automated tests to production. This practice is a key enabler of fast feedback loops and allows organizations to deliver value to customers more quickly and efficiently. Continuous delivery differs from continuous deployment in that it only requires that code can be deployed at any time; it doesn't require that every change actually is deployed to production. We've hesitated to move continuous deployment into the Adopt ring in the past, as it’s a practice that requires a high level of maturity in other areas of software delivery and is therefore not appropriate for all teams. However, Thoughtworker Valentina Servile’s recent book provides a comprehensive guide to implementing the practice in an organization. It offers a roadmap for organizations to follow in order to achieve the level of maturity required to adopt continuous deployment practices.